Bachelor Marketing and International Business

The Bachelor's degree program Marketing & International Business prepares you optimally for a career in global business. You will acquire solid specialist knowledge in marketing and international management, combined with practical experience through corporate projects and an integrated compulsory semester abroad. Thanks to studying entirely in English, you will be ideally equipped for the international job market. After successful completion, you can deepen your knowledge in a Master's degree course such as Business Management.

Practical marketing skills with an international focus

During your studies you will develop skills in the following key areas:

• Digital Marketing and Social Media Marketing
• B2B-Marketing
• Brand Management
• Market Research and Consumer Research
• International Management

The general requirements for university admission apply. In addition, this program has restricted admission. This means there is a numerus clausus (NC, a minimum grade requirement) or other special criteria. Only a limited number of applicants will be offered a place through a selection process. Applications for this program are submitted via hochschulstart.de. The application procedure is explained in detail on our application page.

The requirements for admission to the university apply. This degree program also has restricted admission. This means that there is an NC (numerus clausus) or other special requirements. Only a certain number of students are accepted in a selection process. Applications for this degree program are submitted via hochschulstart.de. The procedure is described on the application page.

To be admitted to the English-language bachelor's program in Marketing & International Business, you must also provide proof of English language proficiency at level C1 of the Common European Framework of Reference for Languages (CEFR).

The following certificates or diplomas are considered valid proof:

• C1 certificate from the Goethe-Institut (GI)
• German Language Diploma of the Standing Conference of the Ministers of Education and Cultural Affairs (DSD) Level II (proof: C1 level)
• DSH-2 (German Language Test for University Admission)
• TestDaF (at least four times 4 points)
• Austrian Language Diploma German (ÖSD) - C1
• telc German C1 University
• UNIcert® III or IV certificate
• TOEFL® Internet-Based Test (iBT) or TOEFL iBT Home Edition with at least 95 points
• Cambridge English C1 Advanced (CAE) with at least 180 points
• IELTS “Academic” or IELTS Online with at least 7 points in each section
• Pearson Test of English – PTE Academic or PTE Academic Online with at least 76 points
• Cambridge English C2 Proficiency (CPE)

The subject-specific admission and enrollment regulations may also specify whether and which additional certificates can be accepted as proof of language proficiency.

The Marketing & International Business program combines international business fundamentals with specialized marketing know-how. In the first two semesters, you will acquire a solid foundation in areas such as Business Administration, Digital Transformation and Applied AI & New Technologies, in English and with an international focus.

From the third semester onwards, you will deepen your knowledge in modules such as Consumer Research, Digital Marketing, Social Media Marketing, B2B Marketing, Marketing Research, Applied Digital Marketing Practices and International Business. You will spend the fifth semester at a partner university abroad, which will strengthen your intercultural skills and open up international perspectives. The program concludes with a practical project phase and the Bachelor's thesis, in which you apply the knowledge you have acquired.

With a Bachelor’s degree in Marketing and International Business, you will have a wide range of career options. Here are a few examples:

Global Brand Management: You will develop and manage international brand strategies for products and services. This includes coordinating marketing activities across countries, analyzing global trends, and adapting brand messages to local markets and cultural contexts.

Digital Marketing: You will design and implement digital marketing strategies for international target groups. Tasks include optimizing online campaigns, analyzing user behavior, and creating data-driven solutions to reach customers in different markets.

International Sales Management: You will be responsible for sales activities in global markets and for building international customer relationships. You will develop sales strategies, negotiate with international partners, and identify new business opportunities abroad.

Market Research: You will study consumer behavior and market trends in international markets. This involves collecting and interpreting data, developing recommendations, and supporting decision-making for global marketing and product strategies.

International Business Consulting: You will advise companies on entering new markets and on international expansion. You will analyze market potential, develop entry strategies, and support businesses in overcoming intercultural challenges in a global environment.

E-Commerce Management: You will manage online business activities in international markets. You will optimize digital sales processes and develop market-specific strategies for global online shops.