- Beyond the Real World: Exploring the Emergence of Marketing Communications in Virtual Reality Applications
- Let your Audience Create Content for your Audience
- Markenkommunikation und Werbung in der virtuellen Realität des Metaverse
- Demarketing- Gezielte Nachfragereduzierung: Typologie und Wahrnehmung einer scheinbar unlogischen Bewegung
- Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia
- Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia
- Markenkommunikation und Werbung im Metaverse – Immersion und Interaktion in Advergames und Adverworlds
- Der Anlass bestimmt das Format - Situative Mehrwerte digitaler In-Store-Anwendungen
- Employees as Corporate Influencers and Co-creators of Brand-Meaning
- How posting in social networks affects employee-based brand equity
- Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts
- Consumer responses to brand communications involving COVID-19
- How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom
- ‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign
- Digitalization and Leadership – How Experienced Leaders Interpret Daily Realities in a Digital World
- Dynamics of Institutional Logics in a Cross-Sector Social Partnership: The Case of Refugee Integration in Germany
Kontakt
Wirtschaftswissenschaften
Campus Koblenz
Konrad-Zuse-Straße 1
DE -
56075 Koblenz